WHY SHOULD VC FIRMS START THEIR OWN PODCAST IN 2025? 🤷 

With an abundance of capital chasing a limited number of high-potential deals, competition amongst funds has become increasingly fierce. Below is a chart that shows the 300% increase in number of VC firms from 2008 to 2022.

ALL OF THIS COMPETITION MEANS ONE THING: THERE'S MORE NOISE THAN EVER BEFORE...

To rise above all of the noise, funds must prioritize solving two problems…

1 - AWARENESS 📣
THE RIGHT COMPANIES KNOW YOU EXIST & UNDERSTAND WHAT YOU CAN DO FOR THEM. 

2 - TRUST 🤝
GETTING COMPANIES TO TRUST YOU AND CHOOSE YOU AS THEIR INVESTMENT PARTNERS.

TWO DIFFERENT WAYS FUNDS CAN ADDRESS THEIR TRUST & AWARENESS PROBLEM👇

THE OLD PLAYBOOK: 

TRADITIONAL MEDIA

❌ SHORT FORM CONTENT 
Low value social media posts. 

❌ RENTED AUDIENCE 
Advertizing via traditional media outlets. 

❌ BUYS TRUST 
Winning paid awards & pay to speak at conferences. 

❌ CORPORATE BRAND
Communication is done via the corporate brand. 


THE NEW PLAYBOOK: 

PODCASTING🎙️

✅ LONG FORM CONTENT 
Builds credibility, trust & authority. 

âś… OWNED AUDIENCE
Nurture, connect & engage on an intimate one-to-one level. 

✅ EARNS TRUST 
Through authentic storytelling and insightful conversation. 

✅ FOUNDER  
Communication is done via the Founder and/or leadership team. 
 

 TRUTH IS: PODCASTING IS RANKED THE 
#1 MOST TRUSTED MEDIUM.🎙️

SOURCE: ACAST via OnePulse, 2023

 HOW TO ACHIEVE CUT THROUGH WITH PODCASTING AS BUSY FUND MANAGERS...

Winning with podcasting requires more than just buying a microphone and recording a few interviews. It requires a dedicated strategy and a tried-and-tested approach for effective execution.  As busy fund managers, the reality is you’re going to need help.

YOU HAVE TWO OPTIONS:

OPTION 1:

THE PEERS PROJECT

STRATEGY
✅ Podcast Strategy 
âś… Creative Concept Development
âś… Topic Planning & Research

PRE PRODUCTION
âś… Episode Brief & Question scripting
âś… Production scheduling
âś… Talent/guest outreach & booking
âś… Host & guest briefing sessions
âś… Dedicated Producer for project management

PRODUCTION
✅ Production Day management 
âś… Online podcast recording portal & Studio access
âś… Audio & Video content capture

POST PRODUCTION
âś… Audio & Video editing
âś… Video clip creation
âś… Music licensing
âś… Episode Show Notes & Transcript

DISTRIBUTION & PROMOTION
âś… Distribution across Apple, Spotify & YouTube
✅ Owned, Earned & Paid Media advice 
âś… Pitch to Apple Podcasts for feature
âś… Develop Press Release for PR push

OPTION 2:

OTHER PODCAST AGENCIES 

STRATEGY
❌ Podcast Strategy 
❌ Creative Concept Development
❌ Topics Planning & Research 

PRE PRODUCTION
❌ Episode Brief & Question scripting
❌ Production scheduling
❌ Talent/guest outreach & booking
❌ Host & guest briefing sessions
❌ Dedicated Producer for project management

PRODUCTION
❌ Production Day management 
âś… Online podcast recording portal & Studio access
âś… Audio & Video content capture

POST PRODUCTION
âś… Audio & Video editing
âś… Video clips creation
âś… Music licensing
âś… Episode Show Notes & Transcript

DISTRIBUTION & PROMOTION
âś… Distribution across Apple, Spotify & YouTube
❌ Owned, Earned & Paid Media advice  
❌ Pitch to Apple Podcasts for feature
❌ Develop Press Release for PR push

JOIN THE GLOBAL BRANDS THAT PODCAST WITH THE PEERS PROJECT...


Copyright © 2025 The Peers Project. All Rights Reserved.